Privacy Policy Statement
We, Fresh Laundry Express Company Limited (“FLE”) concern the privacy of our customers and users. While we are providing them with Laundry, Dry Cleaning and related services (“Services”), we strive to safeguard their privacy and are committed to ensure that all kinds of personal data are handled in strict adherence to the relevant provisions of the Personal Data (Privacy) Ordinance (PDPO).
Your Consent
By submitting your personal data or using any part of our Services, you acknowledge that you accept the practices and policies stated in this Privacy Policy Statement, which governs the data processing practice of FLE.
Collection of Personal Data
We collect your personal data when you access our website freshlaundryexpress.hk (the “Website”), our mobile application (the “App”) and its instant messaging function (the “IM”) as well as when you use any part of our Services. The elements of your personal data collected by FLE may include but not limit to your name, address, mobile number, e-mail and payment details.
Use of Personal Data
We use your personal data for purposes which may include providing you with our Services, providing you with information and promotional offers about our Services and sharing your personal data with third party organisations who offer products or services which we feel you may be interested to if you agree to receive such information from us by indicating your preference when providing us your personal data.
While providing you with our Service, we may disclose your personal data to our business partners. Also, we may disclose your personal data in good faith to third party data processors or contractors who act in accordance with our instructions to process data on our behalf, for maintenance of the Website and the App, to successors in title to our business or in accordance with a properly executed court order or otherwise required to do so by law.
Access of Personal Data
You may amend any of the personal data you share with us and update your preference for marketing information through our App or by email. If you wish to request a report of the personal data we hold about you from us, please contact us by email. We may charge a fee for provision of this report.
Use of Cookies and Other Tracking Devices
We use cookies to help personalise your use of our sites. A cookie is a small piece of information which is sent to your device's hard drive by the web server so that the website can remember who you are. This information may include information relating to your use of our Websites, information about your device such as the device's IP address and browser type, demographic data and, if you arrive at our Website via a link from third party site, the URL of the linking page.
If you become our member through the Website / App, this may include your name, mobile number and email address, which may be transferred to data processors for users verification purposes. We use information from cookies for purposes which may include identifying returning users and to allow them to be presented with a personalised version of the Website / App, eliminating the need for returning users to re-enter their login details, enabling you to move more easily around our Website / App, tracking your use of our Website / App to better develop our Website / App in accordance with your requirements and building up a demographic profile.
You can delete cookies from your hard drive at any time however this will mean that any settings will have to be reset. You can set your internet browser so that it will not allow cookies to be stored on your device. This may reduce functionality of the Website / App, prevent access to member-only areas of the Website / App and mean that certain features or content will not be available to you.
We use web analytics services through either Webstats, WebTrends or Google Analytics, provided by Google, Inc. WebTrends and Google Analytics uses cookies to help us to analyse how users use our Website / App. The information generated by the cookie about your use of our Website / App (including your IP address) will be transmitted to and stored on servers in the Singapore and United States. They will use this information for the purposes of evaluating your use of our Website / App, compiling reports on website activity for us and providing other services relating to website activity and internet usage. They may also transfer this information to third parties where required to do so by law, or where such third parties process the information on their behalf. They will not associate your IP address with any other data held by Webstats, WebTrends or Google. You may refuse the use of cookies by selecting the appropriate settings on your browser / device, however please note that if you do this you may not be able to use the full functionality of our Website / App. By using our Website / App, you consent to the processing of data about you by Webstats, WebTrends and Google in the manner and for the purposes set out above.
Some of the advertisements you see on our Website / App maybe generated by third parties. Some of these third parties generate their own cookies for statistical purposes, for example, for tracking how many unique users have seen a particular advertisement, and how many times they have seen it, and for providing you with advertisements that are more relevant to your interests. They do not contain personal information such as your name or email address. We do not have access to these cookies, although we may use statistical information arising from the third-party cookies and provided to us to improve the targeting of advertisements to users.
Security of Personal Data
We carry out physical, electronic and procedural safeguards to protect information we process and maintain against any kind of unauthorised access, use, alteration, unlawful or accidental destruction and accidental loss. We take appropriate measures to limit access of the information we process and maintain to designated employees and contractors who need to know that information in order to operate, develop or improve our Services. Please be aware that, although we endeavour to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.
Changes to this Policy
This Privacy Policy is effective on 1 September 2018 and may be updated from time to time to suit any changes on the legislation and best practices as well as for service enhancement. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy here and/or informing you via email. You are advised to consult this Privacy Policy regularly for any changes, as continued use is deemed approval of all changes.
Contact us
If you have any enquiry regarding the privacy and the confidentiality in respect of your personal data or about our practices, please contact us via email at cs@freshlaundryexpress.hk .
This Privacy Policy has been translated into Chinese. If there is any discrepancy, inconsistency or ambiguity between the English version and the Traditional Chinese version, the English version shall prevail.